Release It

Sometimes you have to stop polishing the cannonball and shoot it.

We work with management and design teams to bring out-of-control projects back under control and ready for release.  A stagnant development cycle finds design and engineering teams losing momentum and critical time to market during the last 10% of development.  Meanwhile, management is wringing their hands and questioning why the product hasn’t been released.

At the end game, early stage design requirements often leave development teams implementing features that no longer meet a customer’s end needs.  Sometimes it’s necessary to redefine or even cut features to realign them with strategic product goals that reflect the current situation.  IMD works with its clients to reevaluate design goals, communicate a revised product vision and implement change to ensure a rapid product release.

If you have an idea or project you would like to discuss with us, please send us a note.